Meet the founder

This started with one question.

Why are we teaching people to fear bodies?

Beyond the Scale was created to challenge weight stigma, body-based bullying and the idea that somebody's size can tell you their health, worth, habits or character.

Francesca Nicolaides

Founder.
Campaigner.
Educator.

Enhanced DBS checked

Registered with the DBS Update Service

Francesca Nicolaides founded Beyond the Scale to challenge the everyday messages that teach people their bodies determine what they deserve.

With experience working in school environments, Francesca has a particular interest in prevention and early education: helping young people recognise weight stigma, question harmful appearance pressures and build healthier, kinder ways of talking about bodies and food.

Beyond the Scale is built around a simple principle: you cannot tell someone's health, worth, habits or story by looking at their body.

We cannot prevent body shame while teaching people that some bodies are warnings.

01

Challenge stigma

Questioning assumptions about weight, health, intelligence, discipline and character.

02

Prevent harm

Promoting safer conversations around body image, eating, self-worth and appearance pressure.

03

Push for change

Building a movement where body size should never determine dignity, opportunity or respect.

Schools • Press • Partnerships

Want to work with Beyond the Scale?

For school bookings, partnerships, press enquiries or questions, get in touch.

Email Beyond the Scale

beyondthescalecampaign@gmail.com